Michael Dell’s Got it Wrong

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What’s more boring — the BusinessWeek article or Dell? Hiring people with antiquated viewpoints from less than successful or traditional companies is hardly the way to revitalize Dell. Nothing new by branching out into services and software, and the smartphone has already been reinvented by Apple. Do they make cheaper knock-offs? It’s dangerous to venture into the telecom space if you don’t already know it. Not much out-of-the-box thinking anywhere. They will limp along as a PC maker, eventually merge, but probably never be anything more than they are now.

“[Dell]  has installed an almost completely new management team to help with the turnaround. Seven of his ten direct reports are new to their posts, including veterans from General Electric (GE), IBM, and Motorola (MOT). The company has been restructured to sharpen the focus on customers. And it is branching out into services, software, and new hardware categories, including smartphones and tablet-like devices. Sources say Dell is even preparing to add social networking features and music and video services to Dell.com. The old Dell is history, the CEO vows, and a new one is just beginning. “We’re not trying to become like our competitors,” he says. “We’re digging our own path.”

BusinessWeek  http://tinyurl.com/yl46hz5